Overall, I am so happy with the final outcome of our book! A lot of hard work went into putting together, with none of us being that clued up with InDesign. But all the effort has really payed off, as visually and conceptually it is better than what I imagined the final outcome to be.
Manifesto:
Global retail is changing at an unprecedented speed. The boundaries between physical brick and mortar stores and the digital online shopping experience is becoming increasingly distorted. Due to advancements in shopping technology, such as Amazon Go, the UK high streets in-store experience will become mechanised and isolating; through the loss of human interaction. With the continued growth of e-commerce sales has placed a black screen between tangible material contact, brands will have to find new way to reconnect the consumers sense of touch. Promoting consumers from being only numbers and statistics, brands will have to respond to Cambridge Analytica downfall by finding responsible ways of collecting data to create personal, customisable and valued experiences to develop a long-lasting loyalty and regain trust.
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